Commercial Scaling for Tech Companies in Cambridge

Technology Marketing, Commercial and Sales Support

The story of Excelsior - "Ever upwards" (lat.)

Technology Companies are often started/founded by Inventors, Scientists and Engineers around Technology Concepts that create the core of their invention. In order to achieve commercial success, these Technology Concepts need to be turned into Products and Technology Platforms which:

  • address existing customer needs or problems
  • simply and clearly demonstrate features/benefits using appropriate sales tools
  • efficiently utilise defined Go-To-Market Strategy
  • have intuitive value proposition, shortening customer acquisition time through direct or indirect sales channels
  • provide an early life, dynamic adoption feedback, allowing adaptation of either value proposition or sales approach methods
  • create an association between the product and “solution”, increasing brand value
 
Excelsior provides services that helps clients transform their Technology Concepts into Products or Technology Platforms and strengthen the business case with potential investors through assisting development of targeted Commercial Business Strategy, Market Approach (Go-To-Market) and Sales Channels Management systems.
 
Our aim:
To practically help Tech Companies achieve market deployment/coverage and reach required maturity, strengthening the case for further external investment or formation of own (internal) Commercialisation functions. 

Why Excelsior?

Fast Personal Service

Customer focus is a core value of Excelsior – we aim to become a natural extension of your business, strengthening it in the areas of Commercial Management, Product Marketing and Sales both internally and externally. Our fast response, “personal touch” service and flexible approach deliver results that are guaranteed to keep moving your business “Ever Upwards”.

 

Affordability

We know that in Early Life Techology businesses priorities change rapidly, as well as that adding value means different intensity of collaboration at different times. Therefore, we have no complicated contracts, time driven commitment or conditions – just a simple, straight forward support and assistance where it’s needed, based on a pre agreed day rates and deliverables. Our engagement scope varies dramatically based on the volume of work undertaken, but it typically scales up from 1-2 days of engagement per month for ongoing advisory to short-term full time contractor involvement.

 

Investor Relations Support

All investments deserve a healthy return – a return that is most likely for the businesses that demonstrate good Commercial Model, well structured Technology Marketing Roadmap and strong Revenue Sales, generating profit. Excelsior expertise helps you achieve all three of the above milestones at an early stages of your business, lowering the investment barrier and ensuring the business is funded for future growth.

 

Tax Efficiency

Commercial Consultancy is classed as Business Expense. This means that engaging Excelsior reduces your Tax Bill and through tax efficiency makes the provision of our services even better value.

 

Expert Business Consulting

With a strong engineering and commercial background, we help generate ideas pulling together 20 years of experience, not just replay the ideas we heard from you for during the session and charge a fee. Our highly qualified and friendly consultants are experienced in Commerical, Technology Portfolio, Marketing and Engineering Management – so regardless of what your challenge may be, we are happy to either help or find out where the help can be found. If we are not convinced that we can add value, we will not take the assignment on.

 

Discretion You Can Trust

Everything starts with an idea, but early understanding how the market reacts to the idea, even before it’s made it into the product, is exceptionally useful. Excelsior team has an ability to take technology concepts and engage market stakeholders in a dialogue early, giving unprecedented access to early feedback. You can count on our full discretion, of course – your confidence is our highest priority.

Diverse Background

20 years track record in Microengineering, Nanotechnology, MEMS sensors design and implementation, Ink Jet, Labels and Packaging Digital Printing, Consumer Engagement Marketing, Security Printing, Brand Protection, Coding, Marking, Mass Serialisation, Gaming and Promotions, QR Codes and Food Traceability

Commercial Mindset

Extensive experience in early life product customer engagement, with specialism in managing the partnership with early adopters. Successful track record in creating long lasting, true win/win customer relationships

High Expectations

Strive for the top and you’ll reach it.
Our speciality is technology deployment and getting customers through the door, allowing you to focus on what you do best – innovate and build

Contact us

Call us: +44 7541 351 491
info@excomm.co.uk
The Old Toll House 31 Loxhore Cottages, Loxhore, Barnstaple, Devon, United Kingdom, EX31 4ST

Business Hours

Mon – Fri         – 
Sat – Sun        Closed

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Registered at Companies House number 11963676